The Attic is a series of articles promoting industry change
and discussing contemporary working models,
published by a law firm, Obelisk.
and discussing contemporary working models,
published by a law firm, Obelisk.
Obelisk office, top floor in London's lovely Clerkenwell,
next to historical St John's Gates, is known to practicioners and clients as the Attic.
next to historical St John's Gates, is known to practicioners and clients as the Attic.
Branding
Attic, as top of the building holds an anthropomorhic parallel to the human head.
I played with the concept of connecting the physical space of the office
with metaphorical space of the paper, both brand's thinking territory.
I played with the concept of connecting the physical space of the office
with metaphorical space of the paper, both brand's thinking territory.
Brand elements
I proposed using etchings to correlate with the traditional,
conservative character of the industry, but then gave them treatments,
like a dynamic composition or geometrical cuts that change
the character into contemporary feel, a conservative world seen in a new, fresh way.
like a dynamic composition or geometrical cuts that change
the character into contemporary feel, a conservative world seen in a new, fresh way.
The purpose of the publication is brand awareness.
Obelisk legal services are discrete, custom-made and crafted.
Obelisk legal services are discrete, custom-made and crafted.
Branding is the red-inked stamp featuring the logo,
applied by hand. Selected high-end audience received
a copy signed and personalised by Obelisk's CEO.
