FUSION FOLDOUT MAILERS 2011
This project was one of the most challenging and rewarding pieces I've gotten to work on so far for Campus Life. The lead on the project wanted a complete redefinition of our prior mailers; something to catch the eye, be easy to navigate/read, and really set us apart from other Universities. The concept of a "ladder" style table of contents pamphlet with a cross-stitch center came up and I was given a blank prototype, copy, and free creative control for the visual aesthetic. After a long process of playing around with different layouts, fonts, general style, and picking/cutting-out/editing pics to fit the theme, and going through various levels of approval, the project was finished.This is the result.
Special thanks to Bob and the guys at White Pine Printers in Ann Arbor for all their help with printing and super positive feedback on the design. They definitely delivered a perfect physical copy of the vision for the project.
