Kinetic Raceworks is a U.S. manufacturer of high-end titanium race car parts.
The brand development took place in a few stages: several logo options, revisions based on the client's feedback, and a brand book based on the final logo. The challenge was to combine the themes of minimalism, exclusivity, and power to create a feeling of reliability, strength, and quality. The union of several elements - a hexagon or a bolt, the lightning, and the diagonal cross lines - creates a stable and at the same time a dynamic form. Additionally, the gradient of the dark and light blue colors makes this logo attractive and inspires the feelings of industrial quality, reliability, excitement, and speed at the same time. And this is how we created a strong, audacious, and a bold symbol that stands out.
The second stage of branding project was the development of the packaging with the corporate colors and the application of the logo.
