Kim Nam Joo Bio
Brand Consulting, BX Design, Content Creation
Brand consulting and ongoing brand management for KIM NAM JOO BIO, a premium health supplement brand representing the harmony of eastern and western medicine.
KIM NAM JOO BIO faced a problem. Their brand identity did not represent its premium quality of its health products nor its higher price point in the market.
FECTA developed their overall brand strategy through intensive data collection, in-depth interviews, and market research. We created a premium health supplement brand that balances the best of both eastern and western medicine created with the wisdom and experience of its founder, Dr. Kim Nam Joo.
FECTA comprehensively developed a new brand concept, story, and slogan. The visual identity, package design, website and point-of-purchase materials were all completely updated. And new content was produced, including brand and product videos, photography, and social content.
