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BRANDING-GRANDMA'S EEL娥嬤炖鰻品牌形象識別設計

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GRANDMA'S EEL娥嬤炖鰻品牌形象識別設計 / BRANDING

一甲子以前，台北昌吉街與蘭州街口，月娥阿嬤在土地公廟旁，擺攤賣紅燒炖鰻
清晨7點賣到午夜，清甜湯頭泛著藥膳香
還原兒時記憶中，福州母親的正統作法，熟成的紅糟封存入甕愈陳愈香
海鰻切塊，紅糟蒜泥混拌醃製冷藏後酥炸，川芎當歸肉桂熬煮湯底，大塊炸鰻入炖端上
昔時豬屠口，做工郎和哺乳媽媽的滋補美膳
一甲子過去，娥嬤的炖鰻依舊佇立昌吉街，家族三代，子孫同心持續精研
嚴選黃金鰻，改用高壓爐萃煉藥材精華，炖鰻、米粉炒、炸魚卵，三寶吃補吃好
2022年，昌吉紅燒炖鰻更名「娥嬤炖鰻」，延續娥嬤一甲子的鮮補滋味，熬炖歲歲年年！
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商標萃取品牌元素，以老紅糟缸意象結合鰻魚、湯頭、海浪以插畫風格繪製搭配品牌標準字，加深消費者的品牌印象
色彩上運用紅色呼應紅糟，藍色呼應海味，並以金色及米色輔助，使品牌保有現代及復古中取得平衡

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BRANDING-GRANDMA'S EEL娥嬤炖鰻品牌形象識別設計
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BRANDING-GRANDMA'S EEL娥嬤炖鰻品牌形象識別設計

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