INSIGHT & BACKGROUND
Wine tasting is an experience only a fraction of our audience has access to. So why not bring the wine farm to them by giving them elevated and specially curated experiences inspired by a wine farm?
Our quality intrinsic puts us in a league of our own. The premium realness that being 'Made From Wine' brings, allows for a unique flare to any sparkling spritzer occasion and makes us relatable to our consumers who see themselves as the real ones/real women. To relaunch our 500ml can, we want to lead with the core of what makes us truly the best – being 'Made From Wine'.
RATIONALE
The wine farm is the beginning of our product's journey. Its beauty stems from how it is Bernini’s natural place of origin - the place that bears the grapes of the liquid we all enjoy so much. This theme will be at the core of our language, visual communication and how we show up, just as the wine is at the core of our liquid. We want to bring the wine farm experience to them and have explored a route through which we can bring this big idea to life.
KEY MESSAGE: Perfectly Paired Bernini, made from wine. Now enjoyed in a 500ml can.
CAMPAIGN LOOK AND FEEL
SOCIAL MEDIA POSTS
INFLUENCER POSTS
ZOL FRECKLES
BOITUMELO NXUMALO
NEO NONTSO
ENGAGEMENT POSTS
CREATIVE DIRECTOR: THANDO SILIMELA
ART DIRECTOR: NOZUKO FINI & SIMONE MOEMA
MULTIMEDIA DESIGNER: NOZUKO FINI
COPY WRITER: PHILILE NKABINDE
Art, copy and Retouching: André de Jager & Ayesha Kaprey
Social Media Manager: Mpho Neshundzi
PR: Teboho Sibamba
Producer: Lara Bayley
Account Manager: Sheri Udeman
MADE AT GREY ADVERTISING AFRICA
