Aetheria, where Nature Meets Luxury
The divine world of Aetheria, a magical perfume brand that celebrates the harmonious connection between nature and luxury. Inspired by the enchanting beauty of the natural elements, Aetheria transports women to a realm where scent becomes an immersive experience of indulgence and elegance.
The logo, designed in a graceful cursive style, reflects the brand’s divine essence. The symbol, a single lily, embodies the delicate and transformative power of nature, mirroring the elegance of the logo. Every element of Aetheria, from the logo to the color palette, are chosen to evoke a sense of natural wonder. The selected colors harmoniously blend to create a charming visual experience, evoking the soothing and mystical aura of the natural elements in from the earth.
Brand Strategy
Mission: To empower women to exude elegance while embracing the pure essence of nature through luxurious fragrances devoid of toxic elements.
Vision: To stand out as one of the premier luxurious fragrance brands, curating an exquisite collection of beautiful scents beyond perfumes, each capturing the essence of nature’s beauty and grace.
Values: Elegance, Nature, Sustainability
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2023 Project
By Lulwa Alsayegh
