Sarv™ Visual Identity Design
Sarv™ is a company active in the production and sale of formal and casual clothing for men. They are a physical store and also would be selling online.
Adult men must be their audience, but we find women can be their audience as a customer too
Adult men must be their audience, but we find women can be their audience as a customer too
They want to become a leading company in the men's fashion and clothing industry, and for this goal, they needed a dynamic and strong visual identity and logo.
Research and Inspiration
The word "Sarv" in Persian means "cypress tree" in English. There are many types of cypress, and we chose the Italian type it's so pretty and very tall like a handsome model.
The main features of this cypress tree are being stretched and always being green.
I used this feature as the key element for our brand visual identity.
I used this feature as the key element for our brand visual identity.
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