Ella Mars's profile

Alcohol Abuse Instagram Campaign

ALCOHOL ABUSE INSTAGRAM CAMPAIGN
DVB202 | VISUAL DESIGN FOR STORYTELLING | ASSESSMENT 1​​​​​​​
The social issue I chose to focus on was alcohol abuse, and in particular, its presence and impact on the lives of many young Australian adults. The objective of 'Out of the Depths' is to educate, build awareness, and promote accessible and dependable support systems. This aim is demonstrated through the utilisation of narrative, statistics, guidance from reliable resources and captivating visuals. The narrative takes place in the centre row of the Instagram posts. It follows the two perspectives of Alex, a uni student struggling with alcohol misuse, and her friend Cody, who is noticing her unusual behaviour and tries to help her overcome the issue.

All visuals are original work and were created using Adobe Illustrator and Photoshop.
Campaign can be found on Instagram @out.of.the.depths
Expanded view of all the carosel posts
Alcohol Abuse Instagram Campaign
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Alcohol Abuse Instagram Campaign

Published: