Monique Volz, the creator of Ambitious Kitchen, needed to evolve her brand into a comprehensive food and lifestyle resource with the addition of Ambitious Home. We undertook a complete rebranding effort to create a fresh logo and brand identity that accommodated this expansion while maintaining the brand’s playful yet professional essence. Our approach focused on developing a cohesive and versatile identity that positioned Ambitious Kitchen as a trusted authority in the food and lifestyle community. This rebrand was implemented across a custom WordPress website designed to showcase Monique’s recipes and content while providing a seamless user experience.