COLLECTIONNEUR
Location :Saudi Arabia
Service: Branding
Industry: perfumes
Date:11/11/2022
COLLECTIONNEUR: Previously, it was called Al Jazeera Perfumes. It is a prestigious company working in the field of luxury perfumes and niche perfumes from all over the world, as well as cosmetics and creams. They have 10 branches in Saudi Arabia. The company wanted to reinvent the wheel and appear in the Saudi market with a new look to restore the positive reputation of the brand. The problem was when looking at the old identity. The mental image was unclear to the customer as a company with low quality or low-quality products, so it was necessary to reformulate a luxurious identity in line with the audience and restore the original feeling of the essence of the brand.
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