Zhang Shuo's profile

《世界建筑导报》-LOGO及封面 WORLD ARCHITECTURE REVIEW-LOGO, cover

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《世界建筑导报》创刊于1985年,是由深圳大学主管、主办的工程科技期刊。《世界建筑导报》将以学术的“导向性”为发展目标,致力于探索建筑学前沿性的课题,与中国国内外同行进行学术交流活动,反映当前学术发展的最新动态。

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SURE Design承担了《世界建筑导报》的VI和杂志封面的设计工作。

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《世界建筑导报》作为一本讨论建筑学、城市规划、景观、室内等学术内容的专业内杂志,更多的是希望通过这一轮视觉升级,达到视觉差异性的表达效果,让本杂志在各类同行的建筑专业杂志期刊中获得更多的读者关注,从而进一步传播建筑学学术知识及促进销售。如何让一本专业杂志能够在各类专业杂志中脱颖而出,便成为了本项目讨论的主体需求。

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《世界建筑导报》杂志的英文为World Architecture Review,建筑Architecture必然是杂志内容的主体,导报Review是杂志的物体属性。那么,区别于其他建筑学杂志,《世界建筑导报》的差异度在哪里,其实就是世界World,这便是这本杂志内容关注范围。
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因此我们将World一词的W拆解出来,结合柱廊、光影、空间等建筑学基础表达元素,重新设计了W,以一个更加符合建筑学审美和识别度的超级符号“W”,作为杂志的封面主体。同时我们配合W的特性,重新设计了logo中英文字体,从而和“W”形成更好的匹配关系。通过这一系列手段,杂志的符号表达变得更加集中和简洁,同时也强化了杂志的品牌特质和传播力。

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主持设计师: 杨森羽
项目设计师:杨森羽
设计师:杨森羽、张皓涵、 彭俊聪、倪晓君、张羽菲(实习)、李尚(实习)
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内容:LOGO,封面设计
客户:深圳市世界建筑导报社有限公司
周期:2022年4月-2022年9月

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WORLD ARCHITECTURE REVIEW founded in 1985, it is an engineering science and technology journal managed and sponsored by Shenzhen University.The development goal of WORLD ARCHITECTURE REVIEW will be academic ‘orientation’, committed to exploring topics related to the forefront of architecture, conducting academic exchange activities with peers both domestically and internationally in China, reflecting the latest developments in academic development.

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SURE Design has undertaken the design work of WORLD ARCHITECTURE REVIEW's VI and magazine cover.

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WORLD ARCHITECTURE REVIEW, as an intra-professional magazine discussing the academic contents of architecture, urban planning, landscape, interior, etc., hopes that through this round of visual upgrading, it can achieve the effect of visual differentiation, so that the magazine can gain more readers' attention among all kinds of peer architectural professional magazines and journals and thus further disseminate the academic knowledge of architecture as well as promote sales. How to make a professional magazine stand out among all kinds of professional magazines became the main demand of this project.

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The English name for WORLD ARCHITECTURE REVIEW magazine is World Architecture Review, and architecture is inevitably the main body of the magazine's content. The introduction review is the object attribute of the magazine. So, what distinguishes WORLD ARCHITECTURE REVIEW from other architectural magazines is actually World, which is the focus of this magazine's content.

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Therefore, we have disassembled the W of the word World and combined it with architectural basic expression elements such as colonnades, light and shadow, and space to redesign W, creating a superscript "W" that is more in line with architectural aesthetics and recognition, as the main cover of the magazine. At the same time, we have redesigned the Chinese and English font of the logo to match W better. Through this series of means, the symbolic expression of the magazine has become more concentrated and concise, and at the same time, it has strengthened the brand characteristics and communication power of the magazine.

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Principal Designer:Yang Senyu
Project Designer:Yang Senyu
Designer:Yang Senyu、Zhang Haohan、Peng Juncong、Ni Xiaojun、Zhang Yufei(internship)、Li Shang(internship)
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Content:LOGO, cover design
Customer:Shenzhen World Architecture News Agency Co., Ltd
Period:04.2022-09.2022

《世界建筑导报》-LOGO及封面 WORLD ARCHITECTURE REVIEW-LOGO, cover
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《世界建筑导报》-LOGO及封面 WORLD ARCHITECTURE REVIEW-LOGO, cover

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