Challenge:
Hippo.co.za gives customers multiple insurance quotes to compare, so that they can choose the best one. The campaign goal was to convince South Africans that this is the smartest way for them to choose insurance.
Insight:
People can be surprisingly irrational in how they choose insurance. They’ll go with the insurer their dad has always used, or the one that comes up first in Google.
Idea:
The truth is, all other methods of choosing insurance are silly next to comparing with Hippo.co.za. The only question is how silly.
Creative Execution:
We created the silliest, most irrational methods of choosing insurance imaginable. This was then contrasted with the slick and highly rational Hippo.co.za service. This ensured two takeouts: that comparing is clearly smart, and that choosing any other way is one kind of crazy or another.
Hippo.co.za gives customers multiple insurance quotes to compare, so that they can choose the best one. The campaign goal was to convince South Africans that this is the smartest way for them to choose insurance.
Insight:
People can be surprisingly irrational in how they choose insurance. They’ll go with the insurer their dad has always used, or the one that comes up first in Google.
Idea:
The truth is, all other methods of choosing insurance are silly next to comparing with Hippo.co.za. The only question is how silly.
Creative Execution:
We created the silliest, most irrational methods of choosing insurance imaginable. This was then contrasted with the slick and highly rational Hippo.co.za service. This ensured two takeouts: that comparing is clearly smart, and that choosing any other way is one kind of crazy or another.
"Jet Engine"
"Clown"
"Biker"
"Hypnotherapist"
"Tazer"
