Shajjar Abbas Khan's profile

Peak Altitude - Packaging Design Project

Himalayan Shilajit, a rare mountain resin, is a powerhouse of minerals and antioxidants. It boosts energy, enhances immunity, and reduces inflammation. It's loved by health enthusiasts, athletes, and those seeking vitality. Discover nature's secret for a revitalized life.
Himalayan Shilajit, a rare mountain resin, is a powerhouse of minerals and antioxidants. It boosts energy, enhances immunity, and reduces inflammation. It's loved by health enthusiasts, athletes, and those seeking vitality. Discover nature's secret for a revitalized life.
The ibex, featured in the logo of "Peak Altitude," embodies the brand's core values and aspirations. As a resilient mountain goat thriving in high altitudes, it symbolizes strength, agility, and the ability to overcome obstacles – qualities mirrored in "Peak Altitude's" commitment to empowering individuals on their wellness journey. This emblematic choice reflects a deep reverence for nature, a pioneering spirit driving innovation, and a sense of community collaboration. By incorporating the ibex, "Peak Altitude" embraces the majestic beauty of the Himalayas, connects with the essence of natural wellness, and inspires individuals to reach new heights of vitality and well-being.
In designing the packaging for our new product in a market where awareness is limited, we opted for a bold approach to captivate attention and convey essential information effectively. Embracing vibrant color gradients and employing serious typography, our packaging exudes energy and sophistication, ensuring it stands out on shelves. Alongside striking visuals, we provide concise yet informative details about Shilajit, offering consumers a glimpse into its benefits. Illustrated icons further aid in communication, simplifying complex concepts for easy understanding. Additionally, we prioritize transparency by prominently displaying lab-tested information and nutrition facts on the back of the box, instilling confidence in our product's quality and integrity. Through this strategic packaging design, we aim to not only attract attention but also educate and empower consumers to make informed choices about their well-being.
Credits

Client: Peak Altitude
Design form Deminimalist Agency
Project Management: Awais Sharif
Copywriter: Komal Shoa
Designer: Shajjar Abbas
Motion Designer: Shajjar Abbas

Peak Altitude - Packaging Design Project
Published: