[ væn'ləwɪn ] Artisan Ice Cream Rebranding
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    [ væn'ləwɪn ] ice cream is a New York based artisan ice cream shop which recently expands its business to pastries and coffee. The name origina… Read More
    [ væn'ləwɪn ] ice cream is a New York based artisan ice cream shop which recently expands its business to pastries and coffee. The name originates from a Dutch word. For the sake of easy pronunciation, I use the sound mark instead of the Dutch spelling as its logo. The main idea is to convey the artisan feeling using the graphics hand sketch and vintage newspaper. Read Less
    Published:
 

[ væn'ləwɪn ] ice cream
is a New York based artisan ice cream shop which recently expands its business to pastries and coffee.
 
The name originates from a Dutch word. For the sake of easy pronunciation, I use the sound mark instead of the Dutch spelling as its logo. The main idea is to convey the artisan feeling using the graphics hand sketch and vintage newspaper.

 
 
Sketch