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    About

    Linda Meinhardt started her own fine food store over a decade ago and has built quite a following ever since. As a true food aficionado, she sear… Read More
    Linda Meinhardt started her own fine food store over a decade ago and has built quite a following ever since. As a true food aficionado, she searches the world over for gourmet treasures that she can bring back and share with her customers. As Linda embarked on an expansion plan, Meinhardt wanted to develop a new brand identity and positioning that could serve as an organizing principle, internally and externally. The new wordmark was split to single out ‘mein’ the German word for ‘my’, and the phonetic sounding ‘hardt’ to visually represent Linda Meinhardt’s passion for all things culinary. This representation was reinforced further in the brand’s visual language, tone of voice and packaging design. Read Less
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