Dan Emmerie Hadinata's profile

Saddleback Church Logo (2007—Present)

I designed the Saddleback Church logomark in 2007 as a part of a new multi-campus phase of the church led by pastor Rick Warren. Above are some of the designs for stationery that I put together a few years later in 2013 under a new art director that came in. I didn't care much for the art direction on these, because like a pastor criticized it saying it made us look like a perfume company, but I liked it was a more simplified design, which set the foundation for where we were going next with the branding.

In 2017, Jonathan Pease lead a huge church rebrand which I believe finally gave the logo a proper home. You can see the full style guide he developed and I reviewed, edited, and trained people on here:
Above are some pitches later on for ministry logo solutions I developed that distinguish themselves from the main church campus logos and lead with purpose to reach the audience they exist to serve.
Above are some concepts in 2019 I created for celebrating the 40 year anniversary of the church using the same logomark. This was directed to tie in with a rebranding of our baptism ministry, so that is there as well...
Saddleback Church Logo (2007—Present)
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Saddleback Church Logo (2007—Present)

Logo for Saddleback Church. Developed in 2008.

Published: