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    Fundación Capital is a non-profit organization with several bases located in Latin America that centers its efforts in fostering new ideas to cha… Read More
    Fundación Capital is a non-profit organization with several bases located in Latin America that centers its efforts in fostering new ideas to challenge the persistence of poverty and exclusion. Founded in 2009, the company has pioneered in inclusive finance and other innovative practices with the mission to eliminate poverty by providing access to training, capital and productive opportunities. Working closely with public and private sectors, Fundación Capital helps millions of poor families to live their ambitions and expand their resources. Our design process started by taking inspiration from bees, symbols of hard work and organization in the animal kingdom. Since Fundación Capital is located in many countries in Latin America and has plans to expand further, we then turned the bee-like icon 90 degrees, transforming it into a pin, much like the ones on Google Maps. This way, we turned the very simple, striped, balloon-like symbol into a metaphor for generating hope by creating jobs and development in a variety of places. Read Less
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Fundación Capital

Fundación Capital is a non-profit organization with several bases located in Latin America that centers its efforts in fostering new ideas to challenge the persistence of poverty and exclusion. Founded in 2009, the company has pioneered in inclusive finance and other innovative practices with the mission to eliminate poverty by providing access to training, capital and productive opportunities. Working closely with public and private sectors, Fundación Capital helps millions of poor families to live their ambitions and expand their resources.

Our design process started by taking inspiration from bees, symbols of hard work and organization in the animal kingdom. Since Fundación Capital is located in many countries in Latin America and has plans to expand further, we then turned the bee-like icon 90 degrees, transforming it into a pin, much like the ones on Google Maps. This way, we turned the very simple, striped, balloon-like symbol into a metaphor for generating hope by creating jobs and development in a variety of places.
Fundación Capital es una empresa con varias bases en Latinoamérica que se esfuerza en incubar nuevas ideas que tengan el potencial de desafiar la persistencia de la pobreza y la exclusión. Fundada en el año 2009, la empresa ha sido pionera de la inclusión financiera e incubadora de innovación para eliminar la pobreza mediante el acercamiento del acceso a la educación, el capital y las oportunidades productivas. Trabajando en equipo con los sectores público y privado, Fundación Capital ayuda a millones de familias a vivir sus ambiciones y expandir sus recursos.
 
Nuestro proceso de diseño comenzó tomando inspiración de la abeja, el símbolo de organización y trabajo duro en el reino animal. Ya que Fundación Capital está ubicada en varios países latinoamericanos con planes a expandirse a futuro, volteamos el ícono a 90 grados, transformándolo de una abeja sintetizada, a una especie de puntero de localización, tal como los que se encuentran en Google Maps. De esta manera, convertimos un símbolo muy sencillo en una metáfora para generar esperanza a través de la creación de oportunidades laborales y desarrollo en un sin fin de sitios.