WayToBook

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WayToBook

Gen-Z Beauty Booking App

Meet WayToBook, a Gen-Z booking app that allows customers and businesses to connect with eachother in the beauty and wellness sector. Allowing easy access to customers to book services with the best Salons and beauty Professionals on the app.

The app enables partners to manage their businesses efficiently and help avoid unnecessary contact from clients, providing comfort and ease to partners by accepting and declining bookings, anytime and anywhere.

We were approached by the founders to develop a modern and striking brand identity system that resonated with the Gen Z audience. The goal was to ensure WayToBook stands out in the competitive beauty and wellness sector.

Thought Process

We designed a custom script logotype for WayToBook, the decision driven by a deep understanding of the Gen-Z audience. The goal was to craft a visually unique, memorable, and attractive brand that mirrors the convenience and contemporary nature of the booking app within the beauty and wellness sector. The custom script style of the logotype adds a youthful and trendy touch, making it visually engaging for the target audience.

We chose a carefully curated color palette for WayToBook's visual identity, aiming to convey a dynamic and revolutionary image. These colors create a cohesive and visually appealing palette that resonates with the brand's values. The strategic use of Radical Red, Lavender Rose, Dark Pink, and Electric Violet ensures that WayToBook's branding is not only eye-catching but also communicates the app's unique positioning.

We also included custom doodle-style illustrations in WayToBook's digital posters to infuse a playful and engaging element into the booking process. The doodles simplify the complex journey of booking beauty services, making it approachable and enjoyable for users. This creative approach aims to convey WayToBook as a user-friendly, fun, and efficient platform for beauty and wellness bookings.