Genshai mart is a small local supermarket based in high-density areas. Our relationship with them began in 2019, starting with some minor updates to their branding.
The name Genshai is derived from Hindi and translates to "Never treat anyone in a way that makes them feel small" with this in mind, it was necessary for their identity to feel warm, friendly, and appealing to their target demographic.
Later in our partnership, Genshai decided to make a more dramatic rebrand, so we worked on creating a bolder, brighter identity helping them to stand out from their competition. Using the font Cooper we created a youthful, balanced logo with friendly curves, we also made graphic elements for packaging, uniforms, point of sale and interiors.
CREDITS
Project Execution
Creative Direction: Nguyên Trần
Brand Design: Nguyên Trần
Graphic Design: Nguyên Trần, Bảo Nguyễn, Ngân Vũ
Project Manager: Tước Phan
Account Manager: Tâm Phạm
Portfolio Execution
Graphic Design: Bảo Nguyễn
2D Animation: Bảo Nguyễn
3D Model: Khoa Vũ, Phát Võ
3D Render: Phát Võ
Retouch: Tâm Phạm
