Relax, Refresh | PANERA LATE SUMMER 2014
Our late-summer campaign for Panera Bread rejuvenates the in-store environment for the second half of the season. The design strategy aligned with Panera’s objective to drive sales of their summertime favorites and new menu additions through beautiful, artful imagery.
We employed a minimalized approach to photography and design elements to emphasize and elevate the featured food items. We used soft, summer lighting, fine textures and then layered warm, simple surfaces to keep the ingredients and food at the forefront of each piece. We believe the resulting in-store elements bring Panera’s summer offerings into a fresh light and will generate renewed interest throughout the remainder of the summer season.
We hope you enjoy!
*Peanut Butter Power Smoothies only sold at select stores.