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Retail display design for Red Bull to promote their Art of Can event in the Netherlands. Bringing life to the soda can.
Red Bull Art of Can - On Premise Marketing
Red Bull asked me to come up with something to promote their Art of Can event at various retail locations. I came up with a character made from a single can to bring some life to it. It was quite a challenge to get the subtle expressions spot on and duplicate 4 different ones 300 times, but I think I succeeded.
First are a few finalized pieces then a few prototypes and some sketches.
"you were always on my miiiiiiind"
"Red Bull rock city!"
To be or not to be