Taking concepts to distributors like Home Depot, Cabela's and Lowe's as verbal/textual description, or snappy sales jarjon has weaker effect as compared to placing a tangible product in the hands of a buyer.

 

The executive team in communications with the manufacturing teams in China contemplated the idea of adding some accessory lines to the Blackstone brand. It was decided that we would mockup some of these concept.

 

For the sake of Show and Tell, we sourced some related products and designed some packaging to make the buyer's experience "sparkle" a little more. 

 

The end result are actual kits with quickly prototyped packaging. Reception of these was great!