Project Overview
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馬祖瘋炸雞以樂於分享的概念出發，將馬祖文化融入炸雞品牌，藉著有趣玩味的精神，翻玩馬祖當地佐料紅糟及獨家祖傳紅麴秘方，年輕化品牌，打造全新馬祖式潮流炸雞品牌。
CRAZY CHICKEN begins with the concept of sharing, infusing Matsu culture into the fried chicken brand. Through a spirit of fun and playfulness, we reimagine Matsu's local ingredients like "red lees" and an exclusive ancestral red yeast rice recipe. We rejuvenate the brand with new general and create an entirely new Matsu-style trendy of fried chicken brand.
Design Concept
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品牌設計上以「享樂」、「趣味」、「潮流」為主軸，翻玩馬祖文化元素在品牌視覺中，將馬祖老酒、酒糟等圖像化，也運用馬祖話中的「卡蹓」象徵遊玩之意，貫穿整體品牌視覺意象，透過大量趣味活潑的翻轉插圖與文字轉化，堆疊耐人尋味的獨門馬祖炸雞品牌。
We used "enjoyment," "playfulness," and "trendiness" as the core, and creatively incorporate elements of Matsu culture into the brand's visual identity. We visualize Matsu X'Old Kaoliang Liquor and Lees, and also utilize the Matsu dialect's "ka liu" to symbolize the spirit of playfulness, which is woven throughout the overall brand visual. Through those fun and lively illustrations and slang, we created an intriguing uniqueness for the Matsu-style fried chicken brand.
Visual Design Agency | Zerodeisgn 有物設計
Visual Design | Fred Chao
Stall Truck Design | May Tsai
Graphic Design | Fred Chao, Brianna Chen , Owen
Photography Plan | Fred Chao
Food Photographer | HOGO IMAGE
Clent | 馬祖瘋炸雞
Date | 2023
