This pitch was created with the collaboration of myself and my colleagues, Amy Cameron, Adrienne Dufficy, Ellia Breslin, and Annabelle Cheon. As a team, we brainstormed many possibilities of how we could increase the awareness and aesthetics of the ‘Shop for Her’ store to ultimately gain more sales. As a charity business, budget constraints were the main barrier limiting our design choices. Although this made the brief challenging, my group was dedicated and passionate about producing a strong pitch that not only met the budget but could enhance the store's attraction and desirability.