Bachir Bachchar's profileLightGray .'s profile



Project Overview

Elle stands as a beacon of luxury and refinement in the world of abaya design. The brand is synonymous with elegance, exceptional craftsmanship, and a commitment to celebrating cultural heritage. With a mission to inspire confidence and empower modern women, Elle offers meticulously crafted abayas that exude timeless sophistication. Explore a world where tradition meets innovation, and where every abaya tells a story of grace and style. Elle, where we redefine and elevate the abaya-wearing experience.


At Elle, we believe in the art of crafting abayas that transcend mere garments. We create masterpieces that embody the essence of elegance while honoring cultural heritage. Each Elle abaya is a statement of luxury, a fusion of tradition and innovation, and an embodiment of empowerment.

Elle Branding
Date: Aug. 2023
Client: Elle

Creative Studio: Light-Gray Studio
Art Direction: Bachir Bachchar 

© 2023 LightGrey Studio



Elle is the epitome of luxury and modesty, crafting abayas that celebrate individuality with a star motif. Our brand empowers you to shine unique Read More