La Claque
2020
Proposed visual identity for the La Claque collective, inspired by the mythical claque-main.
La Claque is not only an association, but also a collective, citizen-based movement that aims to shake things up, and prove that through our talents, our skills and our determination, we can all decide to take action for tomorrow. Their aim is to get 12,000 people from all walks of life to come together for one evening at the Accord Arena, and initiate 12,000 decisions to act for a better world.
The idea of the slap in the face explicitly illustrates both the collective's name and their desire to slap society in the face, as they put it. The collective's visual identity revolves around this sign, which becomes their spokesperson, slamming their messages wherever they go.
Project carried out within Dragon Rouge agency. Not retained.
