Question 1
Question 2
In a short paragraph, tell us about a piece of advertising you like and why you like it. It could be a TV ad, a billboard, a PR/viral stunt or a print ad (If it’s a print or billboard ad please include a copy of the ad, or a still shot from the TV or viral).
Question 3
Find a bad print ad. An ad so bad that you know you could’ve done it better.
Now, using pen and paper only – no computer layouts – create a better ad for the same product. Include both the original ad and your improved version.
Question 4
Product: NetNanny.com
Goal: Get parents to install it to restrict what their kid’s access online.
Proposition: Protect your kids from the things they shouldn’t see.
Question 5
Product: McCafe
Goal: Get people on the go to try Maccas’ coffee.
Proposition: Quality, barista-made coffee…from a Drive Thru.
