L'ECHAPPÉE VERTE
A fairy tale Temporary Shop in Paris
A magical universe between nature, charme and ceramics takes place in a unique Temporary Shop in the heart of Paris to discover the natural charme of Novoceram, the first French ceramics producer to obtain the prestigious Ecolabel certification.
Just 18 days to enjoy the visionary experience of a last day in nature before the end of summer and take part in a packed programme of events and seminars in partnership with leading institutions committed to safeguarding the environment.
The interior design turn the visit of the shop into an initiatory journey which starts with a surreal picnic halfway between magic and multisensory stimulation, then continues to discover a sumptuous pavilion inhabited by a fascinating wood fairy and ends in an enchanted forest. On the second floor takes place a library to discover the catalogues of all the collections and a round table, wrapped in chocolate scent, where flying cups evoke the idea of a never ending fairy tale during night events and daily workshops.
Just 18 days to enjoy the visionary experience of a last day in nature before the end of summer and take part in a packed programme of events and seminars in partnership with leading institutions committed to safeguarding the environment.
The interior design turn the visit of the shop into an initiatory journey which starts with a surreal picnic halfway between magic and multisensory stimulation, then continues to discover a sumptuous pavilion inhabited by a fascinating wood fairy and ends in an enchanted forest. On the second floor takes place a library to discover the catalogues of all the collections and a round table, wrapped in chocolate scent, where flying cups evoke the idea of a never ending fairy tale during night events and daily workshops.
INTERIOR DESIGN Francesco Catalano for Novoceram
