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(ES)
Cliente/Client: El semillero Año: 2020
El Semillero fue un emprendimiento que ofrecía productos agroecologicos a los vecinos de la ciudad de San Martín, en Buenos Aires. Ofrecía frutas y verduras provenientes de la agricultura familiar lo que garantizaba que sean frescos y no contengan ningún tipo de agrotoxico, también vendían otros productos como miel, yerba mate, envasados, etc. todos provenientes de pequeños productores.
Durante la pandemia del covid-19 me pidieron crear un logo y renovar la imagen del emprendimiento para poder vender su producción a través de redes sociales, lo que me llevo a crear un sistema grafico que sea agradable a la vista e informativo, dando una imagen limpia y "esterilizada" para evitar lo mas posible cualquier idea que se pueda asociar a la pandemia, al mismo tiempo que se resaltaba la calidad de los productos agroecologicos. Entre las imágenes que incluía el branding diseñé mapas para que la gente pudiera ir a buscar sus productos ordenadamente, y un diseño para los bolsones de verduras que fue impreso en tela de arpillera, también se diseñaron placas con recetas para cocinar en casa con los productos que incluían los bolsones. Se trato en todo momento no solo de crear una grafica con una estética delimitada y ordenada, sino también que ayude a solucionar los problemas de llevar un emprendimiento al mundo digital y de las redes sociales, en especial en un contexto complicado como lo fue el de la pandemia.
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(EN)
Client: El semillero Year: 2020
El semillero was a venture that offered agroecological products to the residents of the city of San Martín, in Buenos Aires. It offered fruits and vegetables from family agriculture, ensuring they were fresh and free from any type of agrochemicals. They also sold other products such as honey, yerba mate, packaged goods, etc., all sourced from small producers.
During the COVID-19 pandemic, they asked me to create a logo and revamp the venture's image to sell through social media. This led me to create a graphic system that was visually pleasing and informative, presenting a clean and "sterilized" image to avoid any association with the pandemic, while also highlighting the quality of the agroecological products. Among the images included in the branding, I designed maps so that people could orderly pick up their products, bags to hold the vegetables printed on burlap fabric and recipe cards to cook at home. The goal throughout was not only to create graphics with a defined and orderly aesthetic but also to help solve the challenges of taking a venture into the digital world and social media, especially in a pandemic context.
El semillero was a venture that offered agroecological products to the residents of the city of San Martín, in Buenos Aires. It offered fruits and vegetables from family agriculture, ensuring they were fresh and free from any type of agrochemicals. They also sold other products such as honey, yerba mate, packaged goods, etc., all sourced from small producers.
During the COVID-19 pandemic, they asked me to create a logo and revamp the venture's image to sell through social media. This led me to create a graphic system that was visually pleasing and informative, presenting a clean and "sterilized" image to avoid any association with the pandemic, while also highlighting the quality of the agroecological products. Among the images included in the branding, I designed maps so that people could orderly pick up their products, bags to hold the vegetables printed on burlap fabric and recipe cards to cook at home. The goal throughout was not only to create graphics with a defined and orderly aesthetic but also to help solve the challenges of taking a venture into the digital world and social media, especially in a pandemic context.
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¡Gracias Por Pasar!
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