ABOUT THE BRAND
Ciranda is an architectural firm that designs projects focused on children's rooms for children up to 10 years old. Their mission is to create environments that help them develop, providing autonomy and comfort.
"We want our clients to feel that they are providing a better quality of life for their children, and that they feel safe and welcomed in their rooms."
THE CHALLENGES
The challenge was to create a fun and informal brand, while remaining professional, since the target audience are the parents. The result is a versatile visual identity, with elements that blend together to create more extroverted designs or designs that are more serious, depending on the strategy.
THE SOLUTION
The graphic elements were inspired by building blocks, a children's toy that they use to construct buildings and castles, stimulating their creativity. In addition, the pieces were distributed in circles, recalling the Ciranda, a Brazilian game in which children dance in a circle.
