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Case Study - Product Lifecycle Management

Enhancing Collaboration in Bank for Faster Product Development in Fintech
Client /Security Bank
About
Security Bank in the Philippines is a leading financial institution that offers a wide range of banking and financial services to individuals, businesses, and corporations. The bank provides various banking products and solutions, including personal banking, corporate banking, wealth management, and investment services. With a strong emphasis on innovation and customer-centricity, Security Bank aims to meet the diverse needs of its clients and provide them with a seamless and secure banking experience.
The Goal
Security Bank's goal is to streamline collaboration among cross-functional teams, accelerating fintech product development. By fostering an innovative and efficient culture, the bank aims to reduce time-to-market, gain a competitive edge, and enhance customer experiences. Currently, the bank faces challenges with disparate project management processes, fragmented communication channels, and a lack of synchronization among teams. Addressing existing challenges, the project seeks to synchronize efforts, standardize practices, and solidify Security Bank's position as a leader in delivering cutting-edge fintech solutions.
Challenges and Efforts made to overcome
The bank's progress is impeded by several challenges, including fragmented project management processes, communication barriers among teams, and a lack of standardized practices for product development. These obstacles result in prolonged timelines for bringing fintech solutions to the market, causing missed opportunities and diminished customer satisfaction. Despite recognizing the importance of enhanced collaboration, previous efforts to address these challenges have been piecemeal, lacking a comprehensive approach to foster cross-functional synergy. While the bank made some attempts to improve interdepartmental coordination, the absence of a unified strategy hindered their ability to achieve the desired efficiency and innovation. As a result, Security Bank faces the pressing need to bridge this gap and establish a cohesive collaboration framework to expedite fintech product development and maintain a competitive edge in the dynamic financial landscape.
“Implementing collaborative tools and practices led to a 25% reduction in the time required to develop and manage new fintech products.”
The Gamble
Security Bank's decisive moment came with declining customer retention and slow fintech product launches amid intensifying competition. To reclaim their industry leadership, they boldly moved forward with a comprehensive initiative, prioritizing streamlined collaboration and an innovative culture. Embracing the risks, the bank committed to standardized practices, cohesive communication, and shared knowledge to expedite fintech solutions' time-to-market. This daring gamble aimed not only to regain customer trust and loyalty but also to cement their reputation as a trailblazer in the financial industry.
“Enhanced communication and knowledge-sharing resulted in a 15% increase in customer satisfaction.”
The Gain
In the new normal of a rapidly evolving fintech landscape, Security Bank found itself challenged by stagnation in product development and the need to stay competitive. Recognizing the critical importance of embracing innovative collaboration, the bank boldly initiated a comprehensive transformation. They established cohesive communication channels, standardized practices, and a culture of agility and efficiency. The result was a remarkable turnaround—fintech product development accelerated, customer satisfaction surged, and Security Bank's position as an industry leader was revitalized. As part of their triumphant journey, Security Bank forged strong partnerships with Microsoft and Kloudynet, signing a long-term contract to develop a fully-fledged business system. Moreover, the project's success garnered recognition, featuring in the esteemed quarterly Microsoft SLATE meetup—a testament to Kloudynet’s remarkable achievement.
“Streamlined collaboration fostered a culture of innovation, leading to a more competitive edge in the market.”
Low fidelity sketches to high fidelity mock-ups
Product preview 

The Success
The remarkable achievement of this project propelled Kloudynet into the spotlight, earning us the prestigious opportunity to showcase it during Microsoft's quarterly demonstration to esteemed partner companies in Europe and Asia.
For complete product design, please follow the Figma link: [LINK]
Case Study - Product Lifecycle Management
Published:

Case Study - Product Lifecycle Management

Published: