Expedia Group wanted to refresh its employer branding identity with a relatable message that would attract top talent and create a sense of belonging amongst existing employees. This would require not only a social campaign that tied into Expedia's careers platform, but also a full set of re-branded collaterals for hiring managers to hand out to interviewees, as well as swag for employees. 

As a lead contributor on this project, I was closely involved in every aspect - from designing key visuals to shooting videos on location and developing print collaterals -- with a full set of regional adapts for each geo -- all combined in a comprehensive playbook. 

We conceptualized and shot a complete series of themed videos on location with Expedia India leadership and young employees. We also co-ordinated closely with video teams on-ground in China, Australia and Singapore to develop leadership and employee videos for those geos. 

In successive months, I also worked on smaller internal campaigns for job shadowing, employee mentoring, and so on. These were fun and tongue-in-cheek, featuring popular fictional characters.