The picnic has become a more spontaneous event through social media, modern living and urban lifestyles. The decadent picnic hamper is becoming a rarer sighting as pre made food bought from supermarkets is often an easier option than planning and preparing a picnic yourself. Hampers also lack an ability to be used for much else and take up valuable storage space for a product used only once or twice a year.
The ‘Caddy Snack’, conversely, is designed to take on the modern picnic by handling prepackaged and homemade food whilst remaining useful when not being used for picnics. The 3 containers can function as lunchboxes, tupperware or as a picnic set. When together they fit neatly and efficiently in your fridge or cupboards. A comfortable silicone handle keeps the containers together, has a built in bottle top opener, and can be used with a bike pannier. Partition walls help keep different foods separate whilst the lids simultaneously act as plates for a comfortable mess free meal.
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As part of Joseph Joseph's ten year anniversary they approached a group of Central Saint Martins Product Design students an asked them to design a product for them encompassing their brand values and aesthetic values.
In the early stages of the design process we were allowed to explore a vast array of areas for potential development before settling onto 3 concepts, one of which the client would ask us to develop further.
Joseph Joseph asked me to develop further a picnic concept of mine to be completed within 2 months ready for the final client presentation.
Completed May 2014
development of concept 3 through cardboard models
