Creative Cycle collaborated with Meraki’s Communication Group to develop the design for a Black Girls Code campaign powered by Nike.
The campaign was focused on promoting the girls' participation in this event and making them feel confident and empowered.
The campaign was focused on promoting the girls' participation in this event and making them feel confident and empowered.
We worked on the concept to appropriately use the visual elements for the Hackaton.
The proposal was working mainly above high contrast to create impact.
Also, we developed a lockup for the slogan of the campaign, emphasizing the word "hack" and making it look glitched and vibrant. Finally, we add coded style typography for other texts.
The color palette we chose is highly contrasted, black with intense fuchsia and some details in blue.
Also, we developed a lockup for the slogan of the campaign, emphasizing the word "hack" and making it look glitched and vibrant. Finally, we add coded style typography for other texts.
The color palette we chose is highly contrasted, black with intense fuchsia and some details in blue.
Creative Directors:
Jose Caicedo, Carlos Murguia
Art Directors:
Eli Taipe
Illustration:
Bárbara Condemarín
Graphic Designer:
Edward Acaro
Client Partner:
