NATURA EU GOSTO
_creative direction / project management / team leadership / art direction / branding
This project was conceived to bring the cross-category sales concept to Natura. As it relied on character-driven storytelling to get the message across, Natura eu gosto brought an intersection between the approach of direct sales and editorial design. As a creative director for this project, I was responsible for the overall concept, providing guidance for a team of writers and art directors, and also acted as project manager, controlling schedules, budget and deliveries.
