Ricardo Martini's profile

Consultoria Natura

Ricardo Martini
•
CONSULTORIA NATURA
_creative direction / project management / editorial design / art direction / team leadership

Consultoria Natura is a publication for an important group of stakeholders of Natura Cosmetics - its sales force, known as Consultoras Natura. In 2012 I was assigned as the creative director for a team of graphic designers and writers responsible for a new editorial project for the publication. The purpose was to provide motivation and business wise advice and to keep the sales force up to date with the latest promotions and releases from the company. In order to achieve this goal, the project was based on a seamlessly integration between storytelling and a matter-of-fact approach in sales and promotion.
Creative Direction natura editorial design Project Management visual language team leadership art direction graphic design
Creative Direction natura editorial design Project Management visual language team leadership art direction graphic design
Creative Direction natura editorial design Project Management visual language team leadership art direction graphic design
Creative Direction natura editorial design Project Management visual language team leadership art direction graphic design
Consultoria Natura
Published:
Ricardo Martini's profile

Owner

Ricardo Martini's profile
São Paulo, Brazil

Consultoria Natura

Published:

Tools

Creative Fields