Annual St Augustine Craft Brewers Fest
The Fountain of Youth in St Augustine has hosted the Craft Brewers Fest in its scenic archeological park, that is rich with history and draped with Spanish moss that frames a beautiful view of the intracoastal waterway and marshy landscape.
The St Augustine Craft Brewers Fest is a popular event, selling out each year. The marketing for this event is crucial to its success. It required a logo and dynamic color scheme that reached across the branding to touch every aspect of the designs for a consistent vision. The t-shirt graphic was established first, and the rest of the campaign easily followed.
**2023 was reported as having sold the most merch of any year prior.
It was also the first year I hand illustrated the main artwork.
