EFFIE AWARDS BON PARI VIDEO
BONPARI VIBES: only 3 seconds to great results
The video for the awards. In the video we describe the project which our agency carried out for the client Nestle Bon Pari. Also we tell about the results of this campaign, how it had influenced the sales.
Summary of the project:
In 2017 Bon Pari jelly was a sales leader, but the brand development was limited by a small target audience: moms and children. To conquer the bigger audience Bon Pari launched a new jelly shaped as stickers from VKontakte and renewed the packaging. However, new unusual product needed nonstandard communication. Bon Pari started a VK only campaign - a series of 3 seconds videos about stickers transforming into real jellies. The results were astonishing - Bon Pari became the best in category Top of Mind awareness. Altogether 3 seconds videos gained 480 million views.
Result:
EFFIE 2018 FINALIST NEW TECHNOLOGY IN COMMUNICATIONS
https://www.effie.org/legacycases/case/RU_2018_633
