Our market place has evolvedbeyond producing a product and placing it in the consumers’ sight. New productsare constantly arriving on the store shelves all fighting for the consumers’attention. Branding and product image has evolved into creating a level oftrust and belief in the brand and product that the consumers will reject allother forms of competitive propositions, to reach for that product and nonothers.
 
The combination of strategicproduct placements and clever product design has come together on the shelvesto form pop art for the masses. - a visual kaleidoscope of colours shapes andpatterns. Yet underneath this concerto lies the marketer’s objective for you toreach for his product and none others.
 
This global phenomena of consumerism and the act of buyinghas gone into a state of abundance – we are constantly buying more than we needand we are offered more than we will ever consume. This constant ‘buy and buy’has gone beyond simple satisfaction of needs and wants.