Four Square is a chain of supermarkets in New Zealand that was founded by John Heaton Barker. It has 230 stores throughout New Zealand, mostly in small towns. Recently, the logo, branding and cartoon mascot have been tweaked, and a changed store layout and look will prioritise fresh produce, technology and keeping its prices down. The brand refresh was about looking at the modern-day wants of the shopper and ultimately making shopping easier in order to stay relevant.
In this scenario, there is a bigger presence of Four Square on social media, and alongside with static posts, motion graphics were produced to engage with shoppers.
Cheeky Charlie (Mr Four Square) evolution
Various campaigns motion graphics
