OpenAir St Gallen
A few months ago, I was asked to lead the art direction for this year’s edition of OpenAir St Gallen Festival. I designed this evolutive branding with 3 moods, for 3 moments of the festival: day, evening and night.
Founded in 1977, OpenAir St Gallen is one of Switzerland’s the biggest and longest-running festivals, attended by more than 110,000 people each year.
The whole branding was then developed in collaboration with Die Gestalter Studio.
Art Direction - Branding - Identity
The identity evolves in 3 versions: day, sunset and night - an ode to the July sun and the warm summer nights.
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