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    Answer to D&AD Diesel Brief, interactive MP3 code discs to accompany vinyl records.
Diesel External Brief 2011
Vinyl MP3 Code Wheels
These pieces were my answer to the D&AD Diesel brief, which involved creating an "illustrated interpretation of a musical track that is experienced by the viewer in an unconventional and pioneering way". I chose to blend the traditional media of music (vinyl records) with the modern equivalent ( MP3's). Most modern records come with a free piece of card carrying a code for a free MP3 version of the album, these are just small pieces of card however and i wanted to change that. My idea revolves around the idea of obtaining the MP3 code in an interactive way through illustration. I chose the band The Horrors as they convey the spirit of my approach blending old sounds with the new. The two songs i picked were 'Jack the Ripper' and 'Sheena is a Parasite' both of their first album. I also made a prototype based on the Best Coast song, 'Sun was high (So was I)'.
Best Coast 'Sun was high (So was I)' code wheel
'Jack The Ripper' code wheel
Match the faces to find Jack and get the MP3 code.
'Sheena Is A Parasite' code wheel
Find all the parasites a host to get the MP3 code.