Funded by the government, but run as a private university, Singapore Management University was a courageous attempt to start a new brand of education from a clean slate. A set of collaterals were designed based on the same spirit of adventure. The brochure features a cross section of ordinary Alumni that defined success in a non-conventional way, calling commencing students to step out of SMU after graduation with confidence and pursue their dreams however unconventional they are.
Photo Credit: Yellow Octopus
