Fiat Father's Day

Leo Burnett + Publicis Sapient

I studied the concept and idea, structured the solutions and locations, and wrote the script. The idea originated from a real experience: my boyfriend's father was thrilled when we took him for his first ride in an electric 500. So, the role reversal showcased on social media could only be a success, as it was. Thanks to the collaboration of everyone, both those who understood the value of the initiative and those who made it possible with agility.