PAK'nSAVE (originally PAK 'N SAVE) is a New Zealand discount food warehouse chain owned by the Foodstuffs cooperative.It is one of the three main supermarket chains in New Zealand, alongside Countdown/Woolworths and New World. PAK'nSAVE is well know for its "cut price" television and print adverts using a stick figure, named "Stickman" - and that's no different for any other assets produced for the supermarket.
While working with Foodstuffs NZ and in partnership with FCB, I've been assigned to produce a range of assets, including animation for social media, eDM and in-store screens. The work below has been produced between 2022 and 2023 for various campaigns.
In-store screen and Instagram story animation
Social media and eDM animation
Animation teaser for TikTok