The Journey Behind the Creation of the Nanuka Brand.
When I started this project, the name "Nanuka" had already been chosen, but it did not have a clear meaning. However, I knew there was something special about this name, something that could bring the brand to life.
Nanuka, at first glance, sounds like "Na nuca" (which means "on the back of the neck" in Portuguese), and this made me think about how customers would always be ahead, leading in all sports modalities. This idea was the starting point for creating the concepts of "A Step Ahead" and "Vision of Victory." It was as if the customers always had the opponent looking at the back of their neck, knowing they were about to achieve victory.
To encapsulate this brand vision, I transformed the "N" of Nanuka into the number "1". This change symbolized the relentless pursuit of securing the first place, the determination to always be in the lead. The "1" represented not just a number, but excellence and the desire to win.
With this, we present to you Nanuka, an e-commerce platform for sports shoes that embodies these values. Every pair of sneakers offered is designed to help customers take the first step towards victory. Nanuka was created to support them at every stage of their sports journey.
