Criação de naming, mote e desdobramentos para a campanha interna do time on trade da Heineken em Minas Gerais. A campanha tinha como objetivo estimular o circuito de execução de auditoria e visita aos  PDV's da marca.
Design: Agência Atake

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The "Accelerate to Win: On each route, a new achievement" campaign was designed for Heineken Minas Gerais' on-trade team. Its primary objective was to stimulate the execution of audits and visits to the brand's sales points. During the campaign's development, several elements inspired by the world of Formula 1 were incorporated, such as "Pursuing Excellence at Every Turn" and "Gaining the Green Light to Secure Pole Position and Elevate Our Sales Ranking."