INTRODUCTION
Welcome to the "Just Tap Takealot" campaign, where the primary goal is to introduce a new audience of potential buyers to the world of Takealot shopping. These individuals, often new to Takealot but familiar with online shopping elsewhere, may not yet be aware of the unparalleled ease, convenience, and security that comes with using the Takealot platform. The mission was to enlighten them about the exceptional experience of waiting for them at Takealot, encouraging them to tap into the world of online shopping with confidence.
Tembisa Wifi Wall Mural
This wall mural showcases the transformation from waiting at long queue to blissful
convenience. The “Then and after” concept highlights traditional shopping woes on
the left, while a happy shopper, immersed in the Takealot app, takes center stage.
The right side depicts a serene scene, symbolizing the time-saving benefits of Takealot. Speech bubbles emphasize stress-free shopping.
The Bench: CTA
The interactive bench enhances the Just Tap Takealot campaign. "Did You Know" facts are directly printed on the bench as sticky notes. As people enjoy the free WiFi by the mural, they can explore these notes, discovering insights about Takealot. This interactive element merges learning with relaxation, providing a unique opportunity for viewers to understand Takealot's convenience. By combining discovery with WiFi usage, the bench becomes an enriching information hub, amplifying the campaign's impact.
