Ancient Product — Modern Market
Alepp Soap — Brand Identity, Web Design, Packaging.
Ongoing 2020 —
Ongoing 2020 —
Alepp Soap is a beautiful gentle product steeped in thousands of years of tradition, an ancient laurel berry and olive oil soap that nourishes your body, face and hair. Born during the 2020 pandemic, Alepp is a social enterprise, with 100% of profits going to support asylum seekers and refugees by partnering with the Asylum Seeker Resource Centre (ASRC)— Australia’s largest human rights organisation providing support to people seeking asylum.
With the core principle of giving back to those in need, Alepp's brand identity needed a delicate balance of premium elegance, and a firm nod to its sustainability and social justice foundations. What we've created for Alepp was not only multidimensional, but incredibly significant in its purpose — reflecting an operational business, a registered charity, a social enterprise and a big vision.
Client — Alepp Soap
Photography — Chris McConville, Lauren Bamford, Jess Tremp
Animation — Hyperbeam
Web Design & Build — Ben Beagley
Photography — Chris McConville, Lauren Bamford, Jess Tremp
Animation — Hyperbeam
Web Design & Build — Ben Beagley
Identity, Web & Graphic Design — The Duck's Guts
